Why You Must Be A Forward Thinker!

When it comes to business being a pioneer can make a huge difference in how successful your business is. Whether yours is a traditional brick and mortar business or an Internet business being forward-looking can step-up your profit potential in a major way.

In order to be a successful marketer, you must perpetually study, evaluate,
prepare plans of valuation, implement the plans and repeat the process
periodically in an effort to find the best cost-efficient and efficient manner to sell
your products and services. You must likewise incorporate all of the parts of the
“marketing mix” to accomplish the goals. These parts are research, design,
branding, packaging, pricing, production, financing, advertising, public relations,
promotions, selling, delivery, and customer service.

Marketing is a way companies use to sell a product, idea or service to their
consumers. Being forward-looking in marketing can help you set a fresh high bar
for your competition. Occasionally your competition will fail to reach these new
standards. Finding fresh ways to get the job done or fine-tuning existing ways,
can step-up a company’s revenue and make your marketing team more effective.

In today's global economic system where competition is coming from all over the
globe, marketing teams all over the world are scratching their heads to come up with
fresh or different innovative ways to reach their consumers and try to get a little
piece of the day-to-day shrinking pie.

While many of the world's world-class consumer brands has acknowledged the
signs of the times and is making the changeover away from one-to-many mass-
marketing to social marketing with meaning, marketing hypothesis is struggling
to catch up and grasp the new truths. To engage buyers in two-way, personalized
communications instead of marketing individual products to broad audiences is a

While there are particular business rules that should be abided by, and particular
trends that are worth following, many of the “rules” are more general rules of
thumb than they are rules carved in stone. But there are a couple of rules that
must be followed.

Client satisfaction is all-important to success. This is utterly true regardless what type of business you have. Unsatisfied clients will spread the word about your business as quickly, if not faster than satisfied clients will. Before you know it your business will be hurting immensely.

Free sites and e-mail addresses are not professional. Not only do clients find free sites and e-mail addresses to be questionable, but so do other business pros. To be taken earnestly as a business person you need to have a paid domain with a corresponding e-mail address.

Cognition of your products or services is crucial to success. To be successful in business you must know the products or services you’re marketing. This isn't to say you must be an authority, though it wouldn’t hurt, but you must have hearty knowledge of what you’re marketing. This correlates to client satisfaction.

Hopefully, some of the following ideas may be helpful to you and your associates
right now as you plan your next community or while you're in the midst of
marketing a new campaign presently.

If you need some help in creating your digital content to reach your target audience, click the link below and connect with me to discuss my available services.  I am sure we are a good fit and I can help you Upgrade Your Digital Content Norms!

Mastering the Follow up with Tequilla White

Tequilla White is a born storyteller with a gift for writing and a passion for helping others. She uses these tools as founder of Tequilla White PR to amplify the brands of her diverse clients. Known for combining creativity with big-picture thinking, Tequilla has a knack for crafting campaigns that raise awareness and drive growth.

Tequilla is the type of person you want to be around and stay around to make sure that you stay on top of your game when you are running your business.  

Tequilla operates under the mantra “Nothing is impossible — it's just about figuring out a way to make it happen!” This is why L'Oréal, the New York Urban League, the National Basketball Players Association, and HOT 97 are just a few of the brands who have utilized her expertise.

Results-driven and determined, she has secured coverage in top-tier publications including Black Enterprise, MadameNoire, Bustle, Black Doctor, Rolling Out, 21Ninety, and BuzzFeed.

Tequilla has established herself a thought leader in the public relations industry, having been featured in ESSENCE and BuzzFeed, and recognized as a Rising Publicist by the International Association of Minority Women in PR. When she’s not hustling on behalf of her clients, she enjoys mentoring aspiring professionals, flexing her writing skills, and taking in live music. Check out some of Tequilla's work HERE.

In episode 32 of the Kaderique Business Podcast for Corporateneurs, Tequilla White talks about Mastering the Follow Up and how important it is in your professional and business life.  You must have your pad and paper ready because Tequilla gives amazing tips.  I was blown away by her drive and knowledge.

Tequilla White  talks about the Mastering the Follow Up in Ep. 32 of the Kaderique Business Podcast for Corporateneurs. Why it is important and how you can do it yourself.

Tequilla White talks about the Mastering the Follow Up in Ep. 32 of the Kaderique Business Podcast for Corporateneurs. Why it is important and how you can do it yourself.

Born and raised in the “Boogie Down” Bronx, Tequilla received a dual degree in media studies and cultural anthropology from Queens College, then garnered experience at boutique PR firms in the country’s number one media market. She launched Tequilla White PR to offer her clients a more personal touch than agencies provide, and her dedication has resulted in over 29 million media impressions across campaigns. Tequilla's services include: Media Relations, Social Media Management, Media Training, Crisis Communication, Sponsorship Activation, and Event Planning.

Nothing is impossible - it’s just about figuring out a way to make it happen!
— Tequilla White
Photo Credit: Andee Maher |    @violetspring    Tequilla White and Martine Cadet at the Pizza and Prosecco Hosted by    NonCorporate Girls

Photo Credit: Andee Maher | @violetspring Tequilla White and Martine Cadet at the Pizza and Prosecco Hosted by NonCorporate Girls

Achieving Your Goals: Take Simple Steps

You may or may not have a set of written goals. If you do not, then I strongly urge you to make a written set of goals and clarify what you want to achieve. Whatever the case, you may be struggling with achieving your goals in life. In this post, you will learn some techniques for achieving your goals.

Think of a time in your life when you achieved something you really wanted. Did you doubt it would happen and believe that you could not achieve it? Or did you have a solid sense of knowing that it would happen and doubt never entered into your mind?

It was the second wasn't it?

When Richard Branson set up Virgin Airways, did he sit in his office and wonder if it would ever work? Did Bill Gates sit in his office wondering if anyone would want to buy his Windows product? They may have done for a little while, but they did not let these doubts rule them. They knew their plans would work and that they would be successful.

When working to achieve your goals, you need that unerring sense of confidence and lack of doubt in yourself. You must Know it is going to happen and that you will succeed. I am not talking about thinking you will succeed, believing you will succeed or knowing you will achieve your goal. They are all intellectual forms of Knowing, Knowing with a capital K; that solid feeling in the pit of your stomach that you will make happen and you cannot fail. Expect it to happen and know there is no other way. It will happen. This Knowing gives you drive and commitment to see you through to the success of your goal.

But how do you get this feeling? One of the best and most effective techniques is visualisation.

You currently use the power of visualisation, probably without even realising it. Have you ever run through what you are going to say to someone before you have the conversation? Or seen yourself in your mind giving a presentation before you give it?

That is the power of visualization, and it is very potent. You can use it not only for your goals, but for any aspect of your life. Visualization is something most people are unused to directing. You will find initially that your attention will wander, but you have to pull it back to the task at hand. It is similar to building a muscle up through exercise ñ it takes time to strengthen it.

The exercise for visualising your goals is very simple, and is as follows.

1) Select the goal that you wish to work with

2) Picture an image of this goal in your mind

3) Visualize yourself attaining your goal. Use all of your senses touch, hearing, sight, smell, and taste. Really feel your success with every fibre of your being and Know that your goal is as good as achieved.

4) Hold this image in your mind for a minimum of 10 minutes remain focus and positive. Challenge any doubts that rise and replace them with positive words and images of success. If you get distracted or your mind wanders, bring your focus back to your goal.

You can also hold this successful image in your mind as you go about your day to day business. Keep the image there and focus on your success. You get what you focus on ñ and if you focus on achieving your goal, then you will get it. Visualization is a method of programming the subconscious mind for success.

Another method for achieving your goals is to use affirmations, which means you repeat your goal again and again to yourself. This is another method of programming your subconscious mind, which is the source of all action.

Achieving our goals is something we all want to do, but it involves work. Rarely will they be given to us on a silver platter by a servant on bended knee. Achievement requires Knowing, drive and commitment, combined with careful and meticulous planning and a firm belief in ourselves. With unwavering belief and commitment there is nothing that you cannot achieve. Everything and anything is within your grasp if you are willing to make the commitment to achieving it.

Branding Cures Several Marketing Headaches

Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here's why.

Headache #1: Competitors all seem the same

Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem pretty much the same? If so, create a memorable difference with branding. Stand for something that will set you apart.

Be faster, longer-lasting, more traditional, more fashionable, more child-friendly, organic, more international, etc. When you put this difference front and center in your company name and tag line, you become the best and possibly even the only choice for your target market.

Some companies make their mission statements available to customers as a way to communicate their operating values. Others embody their values and differentiation in advertising symbols, slogans, signage and store design. Still others rely on media coverage to get across their distinctive message. Some convey what they stand for in their customer newsletter. Standing for something specific (not something vague like "quality") helps your company say "So what?" to all the competition.

Another way to brand the company is to choose a personality for it and embody that personality in everything they do. Here are some options:
- sincere and friendly
- off-beat, fun to be with or exciting
- adventurous or artistic
- careful and finicky
- glamorous and sophisticated
- the strong, silent type
- brash and even slightly irritating
- motherly and considerate

From the company's personality can flow ad campaigns, kinds of special events to sponsor, company colors and typefaces...With a personality, you're more memorable than bland competitors.

Headache #2: Price-shoppers and tire-kickers waste your time

When you make pricing part of your branding, you cut down on the number of "tire-kickers" you need to deal with. This occurs whether your prices are high, low or medium. You also rope in many of the shoppers who might otherwise make incorrect assumptions. Some go away without asking your prices because they figure they couldn't afford you. Some guess that your prices are low and conclude that therefore you couldn't be very good at what you do. In the latter case, proclaiming your high prices increases business because clients willing to pay for the best now know you fall into the category of elite firms they want to patronize.

Above all, make sure your pricing fits with the other components of your image. If you charge in the low range, your stationery, logo and delivery trucks shouldn't look classy and expensive. If you charge in the high range, you should be giving out higher quality company gifts and promotional items.

Another good solution for companies bothered by price shoppers and customers seemingly without brand loyalty is to lean more heavily on benefits differentiating them from competitors. The classic definition of business benefits reminds us that people don't really buy 3/4-inch drills, they buy 3/4-inch holes. They don't buy an item or a service, but the result produced by the item or the service.

If you're a financial planner, you really deliver not financial advice but peace of mind and the ability to live well in the future or take care of one's family. If you're a rental car agency, you really deliver not a rental car but the ability to drive around freely when someone's own car is being repaired or is far away back home. Building these benefits into your company name and tag line is smart.

When implemented intelligently and visibly, branding sets you apart from competitors, helps free you of price shoppers and gives customers an experience that brings them back to you again and again.

Getting Over Your Fear of Creating an Online Marketing Video

You hear others talk about inbound marketing but at this point, you aren’t quite sure where you stand on it. Most will agree that video seems to be an excellent tool to help get new leads and then to connect with those new leads, eventually transforming them into happy customers. But most marketers would also agree that doing marketing video is completely different than any other marketing technique.

If you are afraid to explore marketing videos, you aren’t alone. Most of us find ourselves so scared to death after hearing others describe it as ‘tough’ or ‘too hard for beginners.’ I am here to tell you and convince you that those are nothing but mere fallacies and that you just like anyone who has created a video before you can do this. There’s a lot of negative talk around the marketing video, but think about this; if your competition can keep you away from doing, successful videos it’s better for them. The solution is to make it sound like videos are very
difficult to do and they are not!

Contrary to what you might have been told, you do not need expensive camera equipment and you do not need expensive editing software to create a video that works. Your video also does not have to consume all of your time nor does it have to be difficult to make. Those are all myths and fallacies that are floating around the internet.

So start right now – get out your webcam, make sure you have a decent mic, and start to create an online marketing video. You can make it short – that’s okay because your viewer’s attention spans are short. A video is super easy for your viewers to digest and ‘get.’ It allows you to create a personal message where your visitors can see who you actually are, get a feel for your personality, recognize that you are genuine, and begin to build trust. Video has the ability to connect with emotions and that means they are much more likely to share your message with the people they know.

It is time to lose your fears, forget what you have read and just go for it. What is it you have been thinking about creating a video on? Start with a topic, create a solid plan, decide what you want to say and how you want to say  t, and then go for it! After the first video, you’ll wonder why you didn’t take advantage of this powerful marketing tool earlier.

Finding Ways to Outsource

Are you considering outsourcing for your small business but have no idea where to start? Here is a list of what you can do to help you get started.

Evaluate Daily Activities

The first step in finding ways to outsource is to take a really close look at the daily activities you perform when tending to your business. Make a list of each of these activities and note any related activities that are typically performed in conjunction with each other. Making this note is important because activities which are typically performed together should either be outsourced together or remain as in-house activities together to maintain the highest level of efficiency. 

Once you have compiled this list of activities, carefully consider which activities can easily be performed by another person and which activities require your personal attention. This will give you a good idea of which activities you could outsource and which activities would not be good opportunities for outsourcing. 

Finally, review your list of activities and note how long it takes you to perform each of the activities you could outsource. This information will be helpful later if you decide to search for a candidate to complete these tasks. 

Prioritize Daily Activities

After you have carefully examined your daily activities, it is time to prioritize these activities. Create a comprehensive list of all of your daily activities in their order of importance. For this list include both the activities requiring your personal attention and the activities which can be outsourced. 

When you make your decision to start outsourcing some of your daily tasks, start with the highest priority on the list which you believe can be outsourced. Attempt to outsource this task as a test to determine whether or not outsourcing will work for you. If you decide you are comfortable with outsourcing and that it is working for your business, you can continue down the prioritized list attempting to find those capable of handling your daily activities. 

Consider Administrative Tasks

We have already discussed the importance of evaluating your own daily tasks in the process of finding ways to outsource but it is also important to consider tasks completed by your staff members. Administrative tasks are often tasks which can be outsourced so examining these tasks will give you a good idea if you can increase the efficiency of your administrative assistance by outsourcing some of their responsibilities. 

Activities such as data entry, transcription and other activities often handled by personal assistance are all example of activities which can easily be outsourced. Additionally, there is a great deal of qualified candidates available to fulfill these tasks. The industry of virtual personal assistants has become a booming industry with many savvy entrepreneurs offering their skills in these areas as a consultant. 

Develop a Plan for Managing Outsourced Activities

Before starting to outsource daily activities, you should develop a plan for managing all of your outsourced activities. This plan should include the following:

* Method for selecting candidates to handle outsourced work
* Method for overseeing the work performed by independent contractors
* Method for evaluating the work performed by independent contractors

Resources | Here are some sites that I have personally used to hire someone for some my tasks.




The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.  

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of newsletters as a medium for marketing because of the low cost, many small business owners have seized the opportunity and have flooded many people's e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don't forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. 

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit. 

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman or businesswoman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list. 

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient. 

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already. 

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don't take them off your list and keep sending them your e-mails, you are now sending them spam mail. 

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business. 

Always remember these tips so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.  

Are You Derailing Your Business with Details?

Details can kill your web business. And I'm not talking about details killing your business from the standpoint of being careless about them. While it's true that being careless can hurt your business, everybody knows that (even if they don't always put it into practice).

The way I'm talking about that details can kill your business is if you focus too much on them.

Say what?

How on earth can focusing too much on details hurt your business?

Now, I'm not saying that we should ignore the details of our business as we gaze wistfully toward our vision of the knock-out business we dream of building. You never get anywhere without taking step after step after step to reach your goal. But you never get anywhere, either, if all you look at is the present step.

The point in the distance that you need to focus on is the need your audience has and the solution you have that will fill it. It requires you to understand your audience - who they are and what they need and what concerns stand in the way of them choosing your solution.

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It's way too easy for us to focus on details, namely, on the latest traffic building tips or tools, the latest bells and whistles we can add to our site. Details are usually driven by facts, and facts are something we feel we can learn and control. Understanding the people who make up our pool of potential customers is a lot more scary. It requires us to step outside ourselves into the hearts and minds of other people.

Given the choice between dealing with predictable facts and details or dealing with unpredictable human nature, most of us will jump at dealing with facts any time.

But that just gets us stuck staring at our own feet as our feet inexplicably slip off the track. The only way to stay on track is by looking toward your ultimate goal: you helping people solve some problem in return for them repaying you fairly for the time and effort you put into it.

That's really the most simple definition of what business is. The details are not your business. The facts and the tips and the tools are not your business either. They're merely the steps you take to get to that point in the distance. And the more you take that to heart, the more easily you'll stay on the track toward your goal.

10 Reasons Why People Fail At Online Marketing

1. Failure to plan. No matter what type of business you are running you need a business plan with well-defined goals. What are your short-term and long-term goals? What steps do you need to take to meet those goals? Write out your plan and review it frequently. You are running a small business. Treat it as one.

2. Failure to work the plan  So you already have a business plan? Are you following it? A plan means nothing if you don't follow it. Work the plan every single day. Revise it if necessary but don't detract from it. 

3. Making goals too big early on Many internet marketing failures try to do too much too fast. You are not going to create the ultimate website for dog lovers overnight. Start small with dog training tips and add content daily. Those 1,000+ page websites took months or years to build, so will yours.

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4. Lack of knowledge Would you be a successful plumber without knowing anything about plumbing? No. Then to be a successful internet marketer for your business you need to learn internet marketing. Find a successful mentor willing to help you and you will be way ahead of the crowd.

5. Not investing in your business You won't get any support or very much web traffic on with a free web host. Many times, the best ebooks, scripts, and tools are the ones that cost money. You can run an online business for next to nothing but you'll achieve faster and more profitable results by investing in the right tools. 

6. "If I build it, they will come" You can have the most comprehensive and informative website on natural healing in the world but if you don't promote your site and work to drive traffic to it no one will know about it.

7. Lack of patience Online marketing is not a get rich quick scheme. It takes time and testing to build your web traffic and increase your conversion rate. In the beginning you might actually lose money and this is when too many people give up without giving their business time to grow. 

8. Wrong niche So you wrote that ebook on underwater basket weaving and you're wondering why nobody is buying it? Find a niche but make sure it's profitable first. Too many times people create the product first then try to figure out how to sell it. Find out what the people want then give or sell it to them. 

9. No Uniqueness There are a million low carb diet books out there, what makes yours so unique? Why should I buy yours when Bob's books are just as good and he's been selling them a lot longer than you? Stand out from the crowd and get noticed. Know your competition and do what they do better or do something totally different. 

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10. Lack of commitment To be successful, you must be committed to success. Behind every success story there are many hours of work and dedication. 

Everyday review your online business and make sure you are not making any of these mistakes. Do this and you are well on your way.


10 Inspirational Quotes that Can Improve Yourself

It might take a little coffee or probably a few rounds of beer or any other booze you could get your hands on when it comes to relaxing after a hard day's work. Well, yeah I'm guilty about that one as well, unless I'm caught dead wearing a lampshade over my head after a few rounds of Malbec! Okay, bad example and I apologize to everyone reading this after getting nightmares about me in that state of drunken stupor.

Just don't ask how it happened, please.

But what's really interesting is that how do people go through the usual part of life when faced with vein-popping stress? I mean, the new age thing like Zen or yoga is one of the good things and it actually works. Is there room for the intellectual side of people who can actually smell the roses-in-a-can while on the move? It kind of had me thinking that there really must be something in this 'mind-over-matter' thing.

Humor is indeed the best medicine there is whenever you are. I mean anyone can pay good money to listen to a comedian just to make you wet your pants after laughing so hard. Despite of what's been happening, and to those who has gone though the ordeal, it's better to just laugh while facing the troubles with a clear mind than anger with a clouded vision. One of my favorite celebrities of all time may have to be Woody Allen. Now this is one guy who gives you the in-your-face bluntness that he pulls out with gusto, even without even trying. You can talk just about anything with a man, and he's bound to mock the subject and you'll end up laughing rather than being upset about it.

1. Breaking old habits and forming new ones always takes time, but it is worth it in the end - Joyce Meyer.

2. When we strive to become better than we are, everything around us becomes better, too.  - Paulo Coelho

3. Your elevation may require your isolation.  - unknown

4. Life is about trusting our feelings and taking chances, losing and finding happiness, appreciating the memories and learning from the pasts. - unknown

5. If people are trying to bring you down, it only means that you are above them. - unknown

6. Motivation is what gets you started. Habits is what keeps you going - Jim Rohn

7. Excellence is not a destination; it is a continuous journey that never ends. - Brian Tracy

8. To live is the rarest thing in the world.  Most people exist that is all. - Oscar Wilde

9. Never neglect an opportunity for improvement. - Sir William Jones

10. The thing always happens that you really believe in, and the belief in a thing makes it happen. - Frank Lloyd Wright

Managing Your Time: 4 Useful Tips You Can Apply Today

Let's start with elementary arithmetic. A day comprises only 24 hours: sleeping takes at least 8 hours and there are also work and study hours to be taken into account. And not much time remains for yourself.

Many people in our wild and instantly changing age hardly have any minute to spare for their beloved activity.  It is not fair. We need to find time for recreation, entertaining and relaxing, we must do it.

To live a complete and fulfilling life. You want it, don't you? Then let's see how to make the most of these 24 hours.

Do you know what you want? Time problems arise when you can't make the right choice. You often scatter yourself to fulfilling tasks of doubtful necessity. You usually start working on something just because it caught your eye or somebody asked you for a favor. Your indecision and failure to refuse are the reasons why you are not master of your own time.  You may utterly change the situation by asking yourself three simple questions before you set yourself to doing something. Is it really very necessary? Do I have to do it right now? May I entrust someone else with this task?

Acting like this you will spare yourself from extra waste of time, energy and strength. The same goes for implementing long term goals.  You are likely to have more than one version of a future, some of which may appear very tempting. But only one can be realized. It does not essentially concern global questions. More frequently you are exhausted and take as a burden even rather trifle problems. Take it easy.

The above questions may not appear to be helpful when you decide on a long term goal. How then must we make the right choice and release from the inner tension and alongside set it to the right course? Give freedom to your sub consciousness (it is never wrong) and don't fall into useless reflection.

Consider the following effective method that is also very simple.  Before going to bed, formulate the problem you want to solve in a clear and brief manner. Assume a positive attitude. For example, "I will manage to write compelling blog posts on my website this month". Let this phrase be your last thought for this day. As for routine problems you will find solution in a day or two. A more serious matter will take longer, but you will require less effort than when you are thinking as usual.

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A great power of planning. You have determined your goal. But how to find the time for its implementing?  - You definitely need a  plan. Sit down; take a sheet of paper and a pen or a pencil. Your task is to make up a timetable for next week. Keep in mind the following points when creating the plan:

  • Allocate enough time for sleeping
  • Mark work and study hours
  • Reflect all the daily activities you have to do (shopping, cleaning, cooking, etc)
  • Think of the interests you don't want to part with /sacrifice in any case and assign two hours for them.

Now as you have completed the table, look how much time is left.  And these hours you will spend on reaching your goal. You should stick to the terms of goal implementation. It does not suggest your planning how much you must do during this period. The more you have planned, the more nervous you will be, more often you will be checking if your progress complies with your forecast. In fact the only thing you have to do is to make yourself start working on the issue at the definite moment. If you have managed to fulfill everything you have planned, praise yourself. This method will also raise your self-esteem

Why Is SEO So Important To Your Website?


You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location... or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).

So now you begin the task of clicking one by one on these links to find the information or service you need. You may go through page one to find what you are searching for, you may go through all of page two, but did you get to the website on page 10? If you are shaking your head No (who has that kind of time?) then you have realized how important LOCATION LOCATION LOCATION is to your website. We need to get your site located on the first page.

The quick and easy answer to this problem is of course PPC (Pay Per Click Advertising such as Google Adwords). But this is not the smartest way to solve your problem and the cost can put most small business owners out of business. Now we know that as small business owners the largest expense is advertising. Imagine if you could cut your advertising in half! Imaging if you could eliminate your advertising cost all together and still achieve the same sales (if not more)!

Search Engine Optimization for your site is the answer.

Everyone wants to be listed in the number 1 spot. But most companies do not get listed under any of their keywords because they do not know how to implement search engine optimization (SEO). SEO is really not as hard as it sounds and most will find that once they understand how it works, it is actually quite simple.

A few things to keep in mind when starting your SEO Journey:

1. Make sure you use HTML Links. Some designers want to use beautiful image map links from their home page. Although this looks great, it does not help you with the search engines. Place links on your pages to the various pages to help not only the search engines find your pages but your visitors as well.

2. Frames...Well this is a hard one. Not only can some people not see frames, the search engines have a hard time with them as well. Also, what if your customer stumbles into one of the pages and does not see the frames? Just stay away from them all together.

3. DO NOT SPAM. Let me repeat this again. DO NOT SPAM. Spamming in any form is wrong. Most people consider spam as only used with emails. Wrong again unfortunately. Spamming will backfire on you. If search engines pick up on the fact that you are spamming, they have and will penalize your site.

Here are two examples of spam. a. Content Spam Data within a part of a Web resource designed for humans where that data is designed only for search engines to see b. Meta Spam Data within a Web resource that describes that resource or another Web resource inaccurately or (when the data should be readable by humans) incoherently.

Take your time when it comes to your websites SEO. Make small changes and watch your rankings. If you move up, great! Make more changes. If you move down, undo undo undo. Always keep records of the changes you make so you can easily track what worked and what did not work for your site. Remember, we are in this for the long haul. Do it right the first time and make it last.


Small Business and Branding: Why and How?

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus had been preaching the same sermon for years now but what they have not told is why you need to brand your small business? How is branding going to help you to establish your business? How can you establish your brand without spending a fortune on it?

You might be having a very small business but would you like your client to perceive your business as a small time entrepreneurial effort? Definitely not, and your business cards, letterheads and other marketing collaterals does just that. They create an impression to your clients that you are an established business house of considerable strength and not just a mom-n-pop shop.

While you have read till this much, you might have started to plan to get a few home printed business cards or visit the website where you saw the pre-formatted business cards being sold for peanuts. Beware! The quality of your business card is an indication of the status of your business and your clients are intelligent enough to understand the difference between a standard designed perforated business card and a professionally designed business card printed on good quality card stock.

Most of us, including you, would prefer to consider the stability of a company before making a purchase decision. Once you have established your brand with a professionally designed logo, business card and other marketing efforts it becomes much easier for you to build your credibility among the customers.

Getting a professionally designed custom logo is one of the very important elements of branding a business. A logo is not just a symbol or a piece of graphics; it is actually your corporate identity. A properly designed logo can leave long lasting impression on your clients and will never let your business slip out of their minds. It also makes your business easily recognizable. Just think, wherever you see the Golden M of McDonald's do you really need to think twice, what company is that referring to? A good logo should ideally exude the nature and attitude of the business.

Once you have got a logo for yourself it becomes easier for you to establish your brand. You can use that logo in your business cards, letterheads and other accessories. Don't you think it is going to make a difference if the package that you use to deliver your products to your customer has the logo of your company on it? And if you are using a reusable pack, your customer might just use the same pack to pass on some other goods to one of his friends- what happens then? Yes! Your logo gets noticed by one other person, you add one more name to the list of your potential customers. You are on your way to establishing your own brand.
Similarly with business cards, as they get passed on from one person to the other, more and more people know about your business and the potential customer base increases.
Having a business card or professionally designed logo also shows your commitment towards your business.

A short, easy to remember punch line is another useful tool for branding. Getting a tag line printed on your business cards or your business stationery makes it easier for people to understand the nature of your business. Ideally, your tag line should not only say about what you do but also speak about your purpose.

Having said all that, the ultimate question that most of the small business people would have is, how much does it cost to get all these things done? I'd say, not much.

Money is always a problem for most of the small businesses (that's why they are small, otherwise most of us would like to open a Microsoft and be as rich as Bill Gates) but if you know where to look for, you really don't need to spend a fortune to get a professionally designed logo or a business card. There are loads of websites that offer them at really great prices. Check out www.logojoy.com

So, if you think you are tired of being a small business and its time to grow up, take the first step; establish your brand!

How You Can Start The New Year Stress Free

Just as surely as you've gotten yourself into this mess, you can get yourself out of it. Here's how. In this post, I am giving you several stress reduction strategies you can implement going into this new year. Make the effort to incorporate them into your life daily and you'll begin to see immediate and encouraging results. Let's get started:

Work changes into your life gradually.

No crash diets. No sudden, intense workout programs. No radical overhauls of who and what you are. You might maintain it for a while, but it can't last. True change takes lots of small, mindful, subtle decisions over time that add up to bigger, more enduring transformations. They're less disruptive to you and everyone else, and inevitably get the results you want. Be patient. If you're really intent on change, you should develop the staying power to achieve it without having to act rashly. Do it by degrees. Why make yourself crazy?

Cut down on competitive stress.

Today, we compete for everything: the space around us, to be first to own a new product, to get our kids signed up for programs, to get our viewpoints across, to be faster, smarter, richer, sexier. Our days are filled with stressful competitions. And most are absolutely unnecessary. Because they're driven by insecurity, fear of being left behind, an ingrained need to always have more or better than the next person. Try to get above all that. If you want to compete, be the one who stays calm and in control, who isn't easily sucked in by material things, who avoids being caught up in the daily grab-bag that robs people of health and peace of mind. Compete for that and see how pointless all those other competitions become. And how misguided those who partake in them begin to appear. Why make yourself crazy?

It's not what happens to you, it's how you react.

In any given day, you'll have progress and setbacks, triumphs and failures. That you can bet on. But as good a day as some people have, they'll manage to find something to fret about..."It's just luck, it won't last, I'm destined for misery..." And as bad a day as others have, they'll see the good in it..."So what? I'm still alive, still kicking and nothing's going to stop me..." Which attitude will win over your day? And the next day? And the next? You have control over that: to enjoy your accomplishments without diminishing them; to accept your failures as opportunities to learn. You have the power to make everyday a positive outcome. Because it's not what happens to you, it's how you react to it. Why make yourself crazy?

Eliminate meaningless deadlines.

Our lives have become one long game of beat the clock. Crammed with arbitrary and unrealistic time constraints imposed by ourselves and others that serve only to make us more pressured, anxious and stressed out. For no worthwhile reason. Avoid the trap of assigning timeframes to everything you do, especially if you have little idea how long it will take. But, you say, I need a deadline or I simply won't get around to doing it. If that's the case, it's not a deadline you need, it's a goal. Make your goal one of completing a project in a careful, professional, satisfying manner. In other words, as long as it takes to do it right. Or maybe your goal is to make the project more fun and interesting, or to develop a new and more expedient way of doing it. In any case, save your nerves and your energy for the few real deadlines we face...like April 15th. Why make yourself crazy?

Don't over-volunteer.

Resist volunteering for more than you can handle, more than your free time allows. Volunteering is great, but heavy involvement can steal important time from your family and relationships. And it shouldn't be used as an excuse to avoid more important obligations. If the work becomes too demanding, simply say no. Nobody else is going to look out for you better than yourself. If we all volunteered to spend more time with the kids, visit our parents, make loving homes, and carve out special time for ourselves, there wouldn't be a need for so much volunteering in the first place. Why make yourself crazy?

Steer clear of negative people.

You know them well: the whiners, the ones who find fault with everything, who always lay a hard luck story on you, who constantly give you grief over harmless trifles, or make wholesale denunciations of people, institutions and cultures that don't suit their fancy or conform to their way of thinking. Unless you're stuck with them, shun them. They'll pull you down, darken your outlook, try to make your life as miserable as theirs. Who needs that? And if you are stuck with them (relatives, coworkers, housemates) don't agree with or encourage them. In fact, say nothing and simply leave the scene whenever they launch into one of their diatribes. Why make yourself crazy?

Give things a chance.

Today, everyone expects instant gratification. So there's a tendency to give up on things too soon: the book you're reading, the mutual fund you've invested in, the musical instrument you're learning, the course you're taking, the business you are starting. Don't be so quick to abandon something that doesn't give you immediate results. This could prevent you from experiencing the greater benefits you'd enjoy by sticking it out longer. Be patient. Give it more time. Find out for certain if something is worthwhile rather than make a hasty departure. It's better than someday regretting you never really gave it the chance it deserved. Why make yourself crazy?

These are just a handful of the many ways you can start taking back control of your life.

Have a healthy, happy and stress-free new year!



OMG it is almost the end of 2017! Are you thinking of your new year's resolutions? I know you are. I am all about self-improvement coming to 2018.

Here's the thing, sometimes, when all our doubts, fears and insecurities wrap ourselves up, we always come up with the idea of I wish I was somebody else.  More often than not, we think and believe that someone or rather, most people are better than us.- when in reality, the fact is, most people are more scared than us.

You spot a totally eye-catching girl sitting by herself at a party, casually sipping on a glass of wine.  You think to yourself, she looks so perfectly calm and confident. But if you could read thru her transparent mind, you would see a bunch of clouds of thoughts and you might just be amazed that she's thinking are people talking about why I am seated here alone?... Why don't guys find me attractive? I don't like my ankles, they look too skinny. I wish I was as intelligent as my best friend.

We look at a young business entrepreneur and say Wooh what else could he ask for? He stares at himself at the mirror and murmur to himself, I hate my big eyes. I wonder why my friends won't talk to me. I hope mom and dad would still work things out.

Isn't it funny? We look at other people, envy them for looking so outrageously perfect and wish we could trade places with them, while they look at us and think of the same thing. We are insecure of other people who themselves are insecure of us. We suffer from low self-esteem, lack of self-confidence and lose hope in self improvement because we are enveloped in quiet desperation.

One key to self improvement is to LISTEN and TALK to a trusted friend. Find someone who you find comfort in opening up with even the most gentle topics you want to discuss. Ask questions like do you think I am ill-mannered?,  Do I always sound so argumentative?,  Do I talk too loud?,  Does my breath smell?,  Do I ever bore you when were together?.  In this way, the other person will obviously know that you are interested in the process of self improvement. Lend her your ears for comments and criticisms and don't give her answers like Don't exaggerate! That's just the way I am! Open up your mind and heart as well. And in return, you may want to help your friend with constructive criticism that will also help her improve her self.

In order to love others, you must love yourself too. Remember, you cannot give what you do not have.

Before telling other people some ways on how to improve themselves, let them see that you yourself is a representation and a product of self improvement. Self improvement makes us better people, we then inspire other people, and then the rest of the world will follow.

Stop thinking of yourselves as second-rate beings. Forget the repetitive thought of If only I was richer... if only I was thinner... and so on.  Accepting your true self is the first step to self improvement. We need to stop comparing ourselves to others only to find out at the end that we've got  10 more reasons to envy them.

We all have our insecurities. Nobody is perfect. We always wish we had better things, better features, better body parts, etc. But life need not to be perfect for people to be happy about themselves. Self improvement and loving yourself is not a matter of shouting to the whole world that you are perfect and you are the best. It's the virtue of acceptance and contentment. When we begin to improve ourselves, we then begin to feel contented and happy.

Listen to my self-improvement podcast series where I dive in even further in this subject and give you tricks and tips on how to become a better person.



LaDonna Smith - Author and Publisher

I recently had a chance to connect with author and publisher LaDonna Smith.  With her platforms, she is giving hard working independent authors, screen-writers, song-writers, booksellers...all creative entrepreneurs, the opportunity to gain exposure with their work which they would be challenged to do otherwise on their own.  She is an author, a mother, an educator and a true inspiration. 

How did you get started in this business? How long have you been in business?

As the mother of four African-American children, I feel it is extremely important that children of color have access to quality reading material. The lack of diversity in children’s literature inspired me to start a publishing company that creates material featuring characters traditionally under-represented in American children’s literature. In 2013, I started FYD Publishing and self-published my first financial literacy children’s book, The Money Tree.

Along with running FYD Publishing, I recently launched a program called S.W.A.G. (Saving With A Goal), where I partner with both schools and banks in an effort to provide students in grades K-12 with high-energy and interactive financial literacy workshops. Through my publishing company I create and publish a plethora of items including: children’s books, financial literacy based games, and educational music for children

In 2016, I went on to launch “Writer’s Life Magazine.” Writer’s Life is a literary publication designed to acknowledge the hard work of independent authors, screen-writers, song-writers, and literary organizations.

How did you get your idea or concept for the business?

For Saving With A Goal

Growing up, my family never taught me about money management. Therefore, I wanted to introduce my children to financial literacy early so they wouldn't have to learn through mistakes like I did. If children are properly educated surrounding money, when they are out on their own, they don’t have to learn about money the hard way. However, no matter how enthusiastic parents are, trying to formally teach finance to young children can be extremely difficult. To help parents along the way, I created products that keep money lessons relevant, age-appropriate and a bit playful.

For Writer’s Life Magazine

“Sorry – no self-published books accepted.” After hearing those five little words from literary agents and bookstores over and over again, I decided to create an avenue for myself to promote my own books and products.

Once I realized how many other authors were experiencing the same issue and struggling with the “self-published” stigma, I decided I to create a publication to not only showcase my work, but to also showcase the work of amazing independent authors all across the country.

To what do you attribute your success?

Besides hard work and a dedication, I would have to say the talented authors that have graced the pages of Writer’s Life are the reason for the success of the publication. I’m so grateful for all of the authors who have joined the Writer’s Life community.

What were some of the biggest lessons that have impacted the way that you work? What was the lesson, and what was it like before and after?

Everyone looks at failure as a bad thing. There is such a negative connotation regarding failure. However, in business I quickly learned that failure is progress. I learned to take any failure not as a loss but rather a lesson. 

How is social media marketing impacting how you are conducting your business?

Social media has a huge impact on how I conduct business. The use of the internet has allowed me to reach authors from all over the world. Within our first year of business Writer’s Life has already promoted books from authors from England, Germany,  Africa, and Sri Lanka. If used correctly I believe social media marketing can be an absolute blessing for any business. 

Where do you see your business in the next year? In the next five years? The next ten years?

For Writer’s Life to be a new publication, we have made tremendous progress already. The publication has already featured the stories of over 100 authors, as well as celebrity authors like NBA champion Metta World Peace (Ron Artest) and Fitness Olympian Laticia “Action” Jackson.

Writer’s Life Magazine has so many amazing things in the works. In the next 5-10 years I see Writer’s Life hosting networking events,  book fairs, and so much more!! 

Benjamin Yee - CEO and Founder EMERGE App a Workflow Management Solution

Benjamin Yee is the CEO and Founder of EMERGE App which is a workflow management solution for small traditional trading. This single platform can create invoices, sales shipment delivery notes, receive inventory and more.  Benjamin wanted the interface to be easy to understand and user-friendly for the home based solopreneur to the large corporation.

10 years ago, when he was still in school, Benjamin was running a custom t-shirt business in Singapore.  He realized back then that he needed a simple solution, that didn't cost too much, that was efficient and productive to help him with the distribution, purchasing and inventory management for his small business.  He couldn't find anything and so thought well if I am having this challenge, others may too. Therefore, I will create the solution.

Benjamin believed in his product from the start and with his determination, he successfully acquired venture capitol and started the development of EMERGE App.

10 years later, Emerge App is a available for the globe to sign up and alleviate their workflow management and as a return increase their sales.   

Benjamin's motivation and passion teaches us that you have to persevere.  When you believe in your product and how it can transform others for the better, your once upon a time dream becomes a reality.  Many will say "NO" as Benjamin shares, but the few that do say "YES" is all that counts. 


Natasha Bray - Founder NJ Black Businesses

On November 25th 2017 NJ Black Businesses Honored Amazing Creative Entrepreneurs at their 2nd Annual Best in Business Awards. In one room gathered outstanding brands. Awards such as Best in Health, Best in Retail, Best in Media were amongst a few. Kaderique had the opportunity to participate this year. NJBB is a really great organization and I commend founder Natasha Bray for orchestrating such an amazing platform to give us all a chance to be recognized.

As a Content Creator for small businesses, I personally just love being around serious entrepreneurs and experiencing their journey. The story that they all have is so inspiring.


Kaderique Martine Cadet: How did you get your idea or concept for the business? 

Natasha Bray: As a small business owner prior to NJBB, I realized the power that social media had in terms of building clientele, and ultimately revenue, however some of the black-owned small businesses had no presence from a marketing/advertising perspective for their business via social media and potential clients were unaware that a particular business existed, even so close to their homes. I wanted to support BOBs and I knew others that desired to as well, so as a result NJ Black Businesses was born!

Kaderique Martine Cadet: To what do you attribute your success? 

Natasha Bray: Two words sums that up: PASSION and WORK. Once the passion for a particular thing is embedded into your heart, it will force you to commit to the daily work and effort to ensure that your dreams have come into fruition.

Kaderique Martine Cadet: What were some of the biggest lessons that has impacted the way that you work?

Natasha Bray: What was the lesson, and what was it like before and after? One of the lessons that is actually cliché is that "you cannot please everyone". Once you realize, understand and appreciate your truths and live out your passions, then success for you and however you may define it is more attainable. 

Kaderique Martine Cadet: How is social media marketing impacting how you are conducting your business?

Natasha Bray: Social media marketing IS the businesses. NJBB was conceived via social media; Instagram, specifically. NJBB events and functions are primarily marketed via social media. Our social media platforms and audience (IG, FB, Twitter, Website, YouTube) have grown since we were established on 2014 and with continued strategic planning, I hope to continue with that trend going forward.

Kaderique Martine Cadet: Where do you see your business in the next year? In the next five years? The next ten years?

Natasha Bray: Within the next year, I see NJBB bringing more opportunities to small BOBs and the community that supports them. Within the next 5-10 years, I see NJBB as being a premier organization for small BOBs that have helped contribute to the successes, sustainability and growth of our local businesses.

Your SEO Checklist

Search engine optimization is on every webmaster's mind these days.  Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat. I avoided learning about it for a while but decided to dive in and share some goodies with you. The key to high search engine rankings is structuring your website correctly, including plenty of content that is relevant to your keywords, and making sure your website is spider-friendly. You can use this checklist to make sure all of your Web pages can be found, indexed and ranked correctly:

Your website is themed. Your site deals with an identifiable theme which is obvious from the text on the home page and reinforced by all the other pages on your site. In other words, all the individual Web pages relate to each other and deal with various aspects of some central theme. The text on your home page should state clearly what that theme is and what your website is about, and the other pages should reinforce that.

Your Web pages have enough high quality, relevant content. Spiders come to your website looking for content. If a page doesn't have much content, or the content doesn't appear closely related to the page's title and your website's theme, the page probably won't be indexed or if it is indexed it won't rank well. Search engines love quality content and lots of it - content is what Web searchers are looking for and search engines try to provide.

Your website's navigational structure is relatively flat. You don't want important pages to be too "deep" within your website, meaning it takes several clicks to get there from the home page. Search engines typically index the home page first, then gradually index other pages on a site over time. Many spiders are programmed to only go three layers deep - if some of your important content is buried deeper than that, it may never be found and indexed at all.

You've created a unique "Title" tag for each page. The title is one of the most important aspects of any Web page from an SEO standpoint, especially for Google (which is the most important search engine to optimize for). Don't use a generic title for all your pages, use the keywords your targeting for that page and keep it brief but descriptive.

You use the "Description" meta tag. Contains a highly descriptive sentence about the content and purpose of your page, and contains your most important keyword phrase early in the sentence. Not all of the search engines will display this "canned" description when they list the page in search results, but many of them will, so it's worth getting it right.

You use the "Keywords" meta tag. As with the meta tag description, not every search engine will use the keywords meta tag. But some will use it and none will penalize you for having it. Also, having a short list of the keywords you're targeting will help you write appropriate content for each page. The keyword tag should contain your targeted keyword phrase and common variations, common misspellings and related terms. Make sure your keywords relate closely to the page content and tie into the overall theme of your site.

Your keywords are included in the visible page content, preferably high up on the page. You have to achieve a balance here - you want to include keyword phrases (and variations) a number of times within your text, but not so many times that you appear to be guilty of "keyword stuffing". The trick is to work the keywords into the text so that it reads as naturally as possible for your site visitors. Remember, you can incorporate keywords into any Web page element that is potentially viewable by site visitors - header text, link text and titles, table captions, the "Alt" attribute of the image tag, the "title" attribute of the link tag, etc.

Every page of your website can be reached by search engine spiders. This is critical - if your pages can't be found, they can't be indexed and included in search results, let alone rank well. Search engines use spiders to explore your website and index the pages, so every page must be accessible by following text links. If pages require a password to view, are generated by a script in response to a query, or have a long and complicated URL, spiders may not be able to read them. You need to have simple text links to the pages you want indexed.

You've included a site map. Unless your site is very small, it's a good idea to create a site map with text links that you link to the site map from your home page. In addition to a link, include descriptive text for containing the relevant keywords for each page.

You link to your most important pages from other pages on your site. Internal links help determine page rank since they show which pages of your site are most important. The more links you have to have to a page, relative to other pages on your site, the more importance search engines will assign to it.

You use keywords in your link text. When you create a text link to another page on your site, use that page's targeted keywords as the text for the link (inside the anchor tags that create the link). Make it as descriptive as possible. For example, a link that says "Premium Customized Widgets" is much better than one that says simply "Product Page", and indicates to search engine spiders what that linked page is about.

Your site doesn't use frames. If possible, don't use frames on any page you want to get indexed by search engines. If you feel you simply must use frames for a page, then also make use of the "noframes" HTML tags to provide alternative text that spiders can read (and make that text descriptive rather than just a notice that "This site uses frames etc. etc.").

You don't use automatic page redirects. Don't make any pages automatically redirect the visitor to another page (the exception is a page you've deleted for good - in which case you should use a "301 redirect", a permanent redirect which is acceptable to search engines).

Your important content is in plain text and not contained in images. Search engine spiders can't "read" content in JPEG, GIF, or PNG files. If you really feel that using an image rather than text is crucial to your design, at least put the same text in the image's "Alt" tag (or in the "title" tag if you're using the image as a hyperlink).

Your important content is not contained in Flash files. Flash is a wonderful technology, but unfortunately spiders don't have the required "plugin" to view Flash files. As a result, Flash content is mostly inaccessible to search engine spiders. Some can find and follow hyperlinks within the Flash file, but unless those links lead to pages with readable HTML content this won't help you much. Don't create all-Flash pages for any content you want to get indexed - instead, put that content in the HTML portion of the page.

Links and keywords are not hidden inside JavaScript code. If your links use JavaScript to direct the user to the appropriate page (for instance, a drop-down list) or important content is contained within JavaScript code (when it's displayed dynamically using DHTML, for instance) search engine spiders won't be able to "see" it. You can, however, use the "noscript" HTML tags to provide an alternative that can be read by spiders.

You've optimized every important page of your website individually. Don't stop at your home page. Take the trouble to optimize any page which has a reasonable chance of being indexed by the major search engines, targeting appropriate keywords for each. If you face a lot of competition it may be nearly impossible to get a top ranking for your home page, but you can still get a lot of search engine traffic to your site from other pages which are focused on very specific keyword phrases.

You didn't duplicate content. Each page of your site should have unique content that distinguishes it from every other page on your site. Duplicating content or having pages that are only slightly different might be seen as "search engine spamming" (trying to manipulate search engine results).

Important hyperlinks are plain text links and not image links or image maps. Text links are better from an SEO standpoint than image links, as spiders can't read text from an image file. If you feel you really must use a graphic as a link, at least include a text description which (including the relevant keywords) by using the "title" attribute of the link tag.

Your website is free of coding errors and broken links. HTML coding errors and non-working links can keep search engine spiders from correctly reading and indexing your pages. For that reason, it's a good idea to use a Web page validation utility to check your HTML code to make sure it's error-free.


She decided to pursue her passion at the age of 12. Today at 22 years old Kendra Black is striving even more. She's got a single featuring Snoop Dogg, “Rude” from her debut EP, The Edge. She's armed with LA’s Trend Def Studios (French Montana, Rich the Kid), as producers, style and looks that kill.

I had the opportunity to chat with her at Hypr Media studios in New York City and got to know her more and hear her story.  By the way one of her favorite snacks is avocado!

Kendra Black to me examplify everything about what it takes to be a creative entrepreneurs.  She is a dancer, a singer, a songwriter and a business owner.  I mean really? That's just amazing.

During the interview, Black touched upon some of her biggest milestones that have lead to where she is today and helping her achieve even more greatness.  See, Black grew up studying music as well as acting and ballet. She trained  and performed with teachers from the Music Conservatory of Cannes (France) and from The Giuseppe Verdi Conservatory in Milan. After graduating from the Kirov Academy of Ballet of Washington DC in 2012, Black relocated to New York City where she put together her team of producers and band members. She collaborated on song co-writes with Bravo’s Platinum Hit finalist Nick Nitolli and Grammy-nominated singer/producer Lachi, and teamed up with the producers at Trend Def Studios in Los Angeles. The resulting product is Black’s new five-track EP, The Edge

Black has performed on stages in France, Monte-Carlo, Italy, Egypt, the Caribbean, and the US. Her most recent performance was headlining at Webster Hall Studio in NYC, which was hosted by Hot 97’s Laura Stylez. The Hot Zone USA described Black as “an up-and-comer to watch for,” while AXS called her live performance “smoldering” and her voice “intoxicatingly sweet.”

Kendra Black followed her passion and had the support from her parents to support her.  This girl knows what it takes to brand! I am really impressed and I look forward to seeing her perform live! Check out my interview with her and ensure to follow her on social media so you can attend her latest gigs and find out about her new songs!