Social Media Personal Life and Social Media Business Life: How To Balance Both?

Most people use social media for searching, not only socializing. I am pretty sure that if you do not have all social media platforms Apps that exist today on your phone, you at least have 1. I asked myself earlier this year and shared on one of my Facebook Live (video is at the end of the post) how important it is to balance your lives on social media.  Social Media is part of our daily life but you must know how to balance your personal and professional lives within it in my opinion to avoid social media peer pressure.

 

Without a doubt, joining social media platforms is the best way to connect with others.  Social media networking sites spread information faster than any other media. People use social media as a number one communication tool, but choosing the right channel is critical and it all depends on what you are looking to extract from it at the end of the day.

There is a huge difference between Twitter, Facebook, Instagram, LinkedIn etc....So, how do you use Social media platforms? To Decide which social media channel will best serve you, I've identified which platform that can integrate your personal life or your business life the best.

 

Facebook

  • Best Social Media Platform for your business

By far, Facebook is one of my favorite social media outlets because it helps you clearly separate your business from your personal life.  Earlier this year, I decided to keep my Facebook FanPage as my business Facebook page as it should be.  I used to share my Facebook Fanpage posts to my personal Facebook page to gain awareness in the beginning and decided to stop.  I figured if my connected Facebook friends are interested in my business brand, they will like and engage straight from my Facebook fan page. No need to double dip here and waste the energy on my side.

 

  • Best Social Media Platform for your personal life

That is only if you keep track of it.  What I mean by that is, you need to ensure that you connect with real people.  The last thing you want to happen to you is to be Facebook friends not so real friends. People you would generally not deal with on a regular basis.  I have taken the time to unfriend A LOT of people. I still have an entire list to go through. Just haven't been so active lately. In my opinion, Facebook should connect you with your family and closest friends. People you'd actually call or email directly at least once a year.

 

Pinterest

  • Best Social Media Platform for your business

I am so surprise when I meet small businesses and find out that they are not on Pinterest.  This is by far one of the best social media outlets that will give you the converted traffic that you need for your website  hands down.  As long as you do  it the right way that is. The part I like the most is that Pinterest is able to connect you with organic followers that are really interested in your niche.  It's really great!

 

  • Best Social Media Platform for your personal life

If you are creative, love to decorate, experience DIYs and more, there is no reason why you should not be on Pinterest. You can find so many ideas and create boards that you collaborate with others with pinned images that you like.  Pinterest to me is the visual Google social media platform for all things creative and inspirational.

 

Twitter

  • Best Social Media Platform for your business

Twitter is not dead.  If you are in business, I would strongly suggest that you stay active there.  I have interacted with Target, Home Depot and many other major brands on Twitter.  Unlike Instagram, when you tag a brand, the response from them on Twitter I find is quicker and more engaging. 

 

  • Best Social Media Platform for your personal life

I probably would of had a twitter account if I did not have a business.  It is a good platform to share current events, discussions and have a more close and personal interaction with the brands you appreciate the most.

 

LinkedIn

  • Best Social Media Platform for your business

I have to be honest. I completely underestimated LinkedIn.  I've been in the Corporate world for over a decade and when I started my business I never looked at LinkedIn as a social media platform to use.  While Instagram gives you the most opportunity to reach potential customers, LinkedIn on the other hand connects like minded businesses within your niche.  LinkedIn is the virtual way to attend a business networking event in my opinion.

 

  • Worse Social Media Platform for your personal life

LinkedIn is all about business.  I would strongly not recommend to post pictures of you and your friends at a basketball game or any of that sort.  If you are not using it as a business, you are most likely using LinkedIn because you are looking for a job.  So, keep it professional in there.

 

Instagram

  • Best Social Media Platform for your personal life only if....

You use it the right way.  If I was not in business, I probably would of had a private Instagram account and would of been following brands that I like to find out about their new products, special promotions and/or get inspiration.  I would probably not have anyone following me as I would most likely never post. Just like Pinterest you can curate and collect all of your favorite posts into collections. I've created collection with food photo ideas, landscape design ideas and much more.

 

  • Best Social Media Platform for your business

Instagram is the best place for businesses to be.  It is an advertising vehicle and promotional magnet.  Because of the strong visual/photos, businesses can grow their engagements tremendously and turn followers into real customers.  You will find a plethora of articles online discussing the science behind Instagram best social media marketing strategies, from using the right hashtags to boosting your engagement.

 

Kaderique Digital Content Creator

Create a social media platform that integrates who you are and what your intentions are.  If you are a business, create a Facebook Fan Page and create a Business Instagram account.  If you are in it for total entertainment and connecting with amazing communities by all means engage and share your personal likings with friends and family.  Otherwise, avoid social media all together if you are not sure how to manage how to use it and separate personal vs business activities.

 

Are you a lifestyle fashion, travel, fitness or food blogger? A photographer, inspiring Artist or Social influencer? Leave the Instagram engagement boost up to me and worry about pushing more content.  Get busy elevating your brand while I take care of your Instagram engagement and direct truly organic likes and genuine comments to boost up your visibility to potential brands and customers.  

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