On November 25th 2017 NJ Black Businesses Honored Amazing Creative Entrepreneurs at their 2nd Annual Best in Business Awards. In one room gathered outstanding brands. Awards such as Best in Health, Best in Retail, Best in Media were amongst a few. Kaderique had the opportunity to participate this year. NJBB is a really great organization and I commend founder Natasha Bray for orchestrating such an amazing platform to give us all a chance to be recognized.
Kaderique: How did you get your idea or concept for the business?
Natasha Bray: As a small business owner prior to NJBB, I realized the power that social media had in terms of building clientele, and ultimately revenue, however some of the black-owned small businesses had no presence from a marketing/advertising perspective for their business via social media and potential clients were unaware that a particular business existed, even so close to their homes. I wanted to support BOBs and I knew others that desired to as well, so as a result NJ Black Businesses was born!
Kaderique: To what do you attribute your success?
Natasha Bray: Two words sums that up: PASSION and WORK. Once the passion for a particular thing is embedded into your heart, it will force you to commit to the daily work and effort to ensure that your dreams have come into fruition.
Kaderique: What were some of the biggest lessons that has impacted the way that you work?
Natasha Bray: What was the lesson, and what was it like before and after? One of the lessons that is actually cliché is that "you cannot please everyone". Once you realize, understand and appreciate your truths and live out your passions, then success for you and however you may define it is more attainable.
Kaderique: How is social media marketing impacting how you are conducting your business?
Natasha Bray: Social media marketing IS the businesses. NJBB was conceived via social media; Instagram, specifically. NJBB events and functions are primarily marketed via social media. Our social media platforms and audience (IG, FB, Twitter, Website, YouTube) have grown since we were established on 2014 and with continued strategic planning, I hope to continue with that trend going forward.
Kaderique: Where do you see your business in the next year? In the next five years? The next ten years?
Natasha Bray: Within the next year, I see NJBB bringing more opportunities to small BOBs and the community that supports them. Within the next 5-10 years, I see NJBB as being a premier organization for small BOBs that have helped contribute to the successes, sustainability and growth of our local businesses.