Criiiative is Flourishing and it's just the Beginning.

Creativity is a Contagious Passion
— Einstein

Dena comes from a Product design background of 15 years in the fashion industry. She started working for Chico’s as a trim manager in the fashion district and grew her knowledge in the women's wear lingerie.

Meg Campbell Golf Models at the Shoppaganza Criiiative Event

Meg Campbell Golf Models at the Shoppaganza Criiiative Event

From there she switched over to men's Sportwear developing all product categories in Denim, knits, Graphic T-Shirts, Fleece, and sweaters. After 2 years, she decided to move on to Ralph Lauren as a Product Designer for Men’s Sportswear RLX, Black label, Polo, and Blue Label. She also Styled for the E-commerce site as a stylist for Lauren and Women's Collection. At RL she quickly learned she wanted to be an Entrepreneur and build her own brand. 

Dena is the creative visionary behind Criiiative.  A Luxury event planning and management group who provides a platform for independent designers.

Dena Lancry with Diane Von Furstenberg

You will find Dena at amazing high fashion events meeting....

...at a denim lab fitting a new collection....

...fixing the last details for her client's event...

or at NYFW. ....

It's National Women in Business month. Join me in saluting Dena Lancry for her passion to keep moving and building a brand that will soon become a household name in the high end Fashion industry.